There are many reasons behind our choice of Morocco for our business. Firstly, because the population - estimated at over 34 million - is largely a young population. The level of national income and wealth in human resources are themselves very promising. In Morocco there is a middle class that is becoming more important and a market in constant growth. On the other hand, compared to other countries in the region, the country has a higher level of development both in the retail sector and in infrastructure services.