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Automobile: Spanish company Gestamp choses Morocco as its gateway to Africa
02/23/2018 - Général

The Spanish car part manufacture Gestamp announced its entrance onto the African market, choosing Morocco as the location for its first factory. Located in Kénitra, in the northeast of the country, the production unit will be running by 2019.

The African automobile market gets a new player. Spanish car part manufacturer Gestamp is to build its first regional factory in Morocco, announced the multinational specialised in designing, developing and manufacturing highly technical metal parts for the automobile industry. The unit will be located in the city of Kénitra, 50 km north of the capital Rabat. The press release published on Tuesday 6th February highlighted how this project is the concrete result of a joint venture with Tuyauto, a local car part manufacturer.

To begin with, the factory will be dedicated to Body-in-White (BIW) parts and stamping before expanding to include the manufacturer’s other activities. The new unit will be operational in 2019.

"Strong growth potential"

In the 21 years since it was founded Gestamp can now be found in 21 countries across the world. According to the company, its Moroccan factory aims to support its two main clients, Renault-Nissan and PSA. The car part manufacturer stated that its Kénitra factory will neighbour that of PSA and will become part of the French car manufacturer's industrial ecosystem.

"Morocco in particular and Africa as a whole are emerging markets with strong growth potential for automotive industry,” stated the CEO of Gestamp, Francisco J. Riberas. He went on to add, "Gestamp continues its strategy of getting ever closer to its clients.”

In this vein, the other target markets of PSA and Renault-Nissan around the continent could be the next areas of interest for Gestamp. This includes Ethiopia, Kenya and Nigeria.

Source : La Tribune Afrique